Agenda

Seminar 5: Is Hong Kong on the right track to boost its flagging inbound tourism?
Friday, 20 October 2017, JW Marriott Hotel Hong Kong
11:30am - 2:00pm

Hong Kong’s struggling tourism sector has shown signs of recovery, as visitor numbers jumped 2.4 per cent in the first seven months of the year, according to the Hong Kong Tourism Board. While more visitors have come to the city, their spending continued to fall. What can the city do to attract more high-value overnight visitors and transit passengers to spend in the city?

On 20 October, our experts will give voice on their views about:

  • Will the HK$240 million budget be effective in re-positioning Hong Kong as an attractive tourist destination? 
  • Would focusing on higher-spending visitors than China day-trippers increase spillover effect in travel-related sectors and spur economic growth?
  • Could Hong Kong attract more tourists if offered more innovative tourist attractions and activities?

*CPD e-Certificate will be issued upon request.


11:30 AM - 12:00 PM

Registration and networking coffee break


12:00 PM 

MC opening remarks and networking lunch


12:15 PM - 1:45 PM

Panel discussion:
Is Hong Kong on the right track to boost its flagging inbound tourism?

Panellists:

  • Dr Stella Kwan, Managing Director, Ngong Ping 360 Limited
  • George Liu, Chief Marketing Officer, Hong Kong Airlines
  • Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor; Chairperson, Pacific Asia Travel Association
  • Dr Allan Zeman, GBM, GBS, JP, Chairman, Lan Kwai Fong Group

Moderator:

  • Denise Tsang, Hong Kong News Editor, South China Morning Post

1:45 PM - 2:00 PM

Q&A session


2:00 PM - 2:15 PM

End of seminar and networking