Seminar 5: Is Hong Kong on the right track to boost its flagging inbound tourism?
Friday, 20 October 2017, JW Marriott Hotel Hong Kong
11:30am - 2:00pm


Dr Stella Kwan
Managing Director
Ngong Ping 360 Limited

Dr Stella Kwan has been the managing director of Ngong Ping 360 Limited since September 2014. Under her leadership, the company has been recognised three times as one of the 10 most amazing cable car experiences in the world.

Dr Kwan has held senior management positions with major international corporations including the MTR Corporation, Jardine Matheson and Swire Pacific, and has helped to establish brands and businesses such as IKEA, Marathon Sports, Dymocks Booksellers and MTR Malls.

Performing various public services, Dr Kwan is the chair of the Vocational Training Council (VTC)’s retail trade training board, member of the VTC’s audit committee, a founding director and currently the chair of the tourism committee of the Lantau Development Alliance, a committee member of the retail and tourism committee of the Hong Kong General Chamber of Commerce and an executive committee member of the Hong Kong Advertisers Association.

Dr Kwan earned a doctor of business administration degree from the Hong Kong Polytechnic University in 2000. In recognition of her contribution to lifelong learning and the marketing sector, she was recently named an honorary fellow of the VTC and a fellow of the Hong Kong Institute of Marketing.


George Liu
Chief Marketing Officer
Hong Kong Airlines

Mr George Liu oversees all aspects of branding, communications, and customer experience activities at Hong Kong Airlines and plays an instrumental role in positioning the airline from a regional to an international carrier.

Mr Liu previously served as the director, airline global brand & marketing at Boeing Commercial Airplanes, based in the United States where he managed strategic partnerships with customer airlines in their global brand promotion and international route launches. Prior to that, he was the vice president of communications at Boeing China. 

Mr Liu also held various senior management positions with renowned agencies, and represented the Government of the Hong Kong Special Administrative Region in the US, by working closely with Washington DC-based think tanks, the US Congress and the media to build advocates. 

Mr Liu holds a master of arts degree in sociology from the Ohio University, and studied in the PhD program in crisis management at George Mason University.


Sarah Mathews
Head of Destination Marketing APAC, TripAdvisor;
Chairperson, Pacific Asia Travel Association

Ms Sarah Mathews heads up the destination marketing sales team for the Asia Pacific region at TripAdvisor, where she helps destinations better manage the ever-evolving nature of destination marketing. With more than 10 years of destination experience, Ms Mathews has worked across the private and public sectors. She started her TripAdvisor career in the London office, where she was responsible for the European, Asian and African markets. Prior to that, Ms Mathews has worked for the Hong Kong Tourism Board and Visit Flanders where she held positions in MICE and international marketing, working with industry partners to drive awareness of both destinations.

Ms Mathews is also the current chairperson of the Pacific Asia Travel Association, where she works with destinations and the travel industry to support the efforts of tourism as a force for good, as well as address the impact of technology on travel and the consumer.

Ms Mathews was born and raised in Hong Kong.


Dr Allan Zeman, GBM, GBS, JP
Lan Kwai Fong Group

Dr Allan Zeman, GBM, GBS, JP, is the chairman of Lan Kwai Fong Group, and the Lan Kwai Fong Association. Having lived in Hong Kong for over 45 years, he has been very involved in government services as well as community activities. He is the vice patron of the Hong Kong Community Chest and was the chairman of Ocean Park from 2003 to 2014 and is now the Park’s Honorary Advisor. He was awarded the Gold Bauhinia Star in 2004 and the Grand Bauhinia Medal in 2011.

In September 2014, Dr Zeman was invited by former HKSAR chief executive The Hon. Tung Chee-hwa, to the board of governors of Our Hong Kong Foundation, which is dedicated to promoting the long-term and overall interests of Hong Kong.

Dr Zeman holds an Honorary Doctor of Laws from The University of Western Ontario, Canada. In 2012, he was awarded Honorary Doctorate degree in Business Administration from City University of Hong Kong and University of Science and Technology of Hong Kong.


Denise Tsang (Moderator)
Hong Kong News Editor
, South China Morning Post

Denise Tsang is an award-winning journalist with the South China Morning Post, with her journalism career built on covering business and Hong Kong local news. In her latest role as Hong Kong News Editor, she leads a reporting team focusing news and analysis of the city’s economic development and planning issues. She has won a number of regional and Hong Kong press awards and was a part-time lecturer on business journalism at Hong Kong Baptist University.